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"my life, my card." – Am Ex June 27, 2006

Posted by Sharath Rao in media, movies.

I appreciate short, witty ads sure, but on most days I would go with longer, subtle, non-mechanical, with people in it and that tell a story – the class of ads that American Express has come up with.

It moves when Robert DeNiro’s says about NewYork City – “My life happens here, my card is …”. Its creative in a surreal way when Kate Winslet weaves her life in terms of the movies she has starred in and says – “My real life doesnt need any extra drama. Thats why my card is …”. When Tiger Woods says “My life is about never settling. My card is …”, you know its time to get back to work. And so here I go !

Watch them here – with Rober De Niro here, director Wes Anderson here, Kate Winslet here ( brilliant one – if you dont get it, read this ) and finally Tiger Woods.



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